“The amount of people he can reach by saying something positive about your casino or posting a big win can really be influential,” he said.

Rick Eckert, managing director of slot performance and analytics at Eilers & Krejcik Gaming, said Christopher can be viewed as the biggest independent casino host in the country. They look to me to find out where they should be going.” “If they see Brian playing at the Plaza in downtown Vegas, that’s exactly where they want to go when they come. And they’re loving what they’re seeing,” Christopher said. 1 audience on Facebook are male millennials … in that 24- to 34-year-old range. The YouTuber said he has been running into fans “nonstop” since he got into town, including one couple who told him they canceled their hotel reservations at a Strip property to stay at the Plaza once they learned about the slot area.Ĭhristopher expects the 850-square-foot slot area to continue to draw more visitors, especially younger players, to Las Vegas. The space, which opened Wednesday, is already bringing in more foot traffic to the Plaza. Industry watchers say the space follows a growing trend of separated slot areas and could help drive foot traffic in Las Vegas. “We went full-throttle with it.”įour months later, “Brian Christopher Slots at the Plaza” is up and running. “I had an email the next day saying, ‘How do we make this happen?’” said Christopher, who has more than 500,000 online followers who watch him play slot machines around the world.

The social media influencer bounced the idea while recording an episode of the Plaza’s podcast, “On the Corner of Main Street,” with Jossel in September. When slot machine YouTuber Brian Christopher told Plaza CEO Jonathan Jossel that he should launch his own slot room at the Plaza, he didn’t think the suggestion would be taken seriously. Brian Christopher poses next to a slot machine.

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